By Jenny Hamby, the seminar Marketing Pro Certified guerrilla marketers and direct response Copywriter
If They are worried about the situation, the right list for your marketing seminar efforts Congratulations. They are rightly concerned because your mailing list can make or break the success of your promotions seminar. It & 39; s for start.
Look in-house. Any kind of relationship with you or your company is not a preferred relationship. Before you start hunting for a mailing list to rent or buy, see what kind of list, which you can put together by you through the client files, Rolodex maybe even your old phone message pads.
The very best prospects for your next seminar are people who have at other seminars have you or who otherwise have their names on the mailing list. Obviously customers (people who have paid you for your services, products and / or information) are better qualified than the prospects who have asked to be on your mailing list, or have to request information about your services.
If you , rents a list that prospects for the other seminars have visited. The idea is that when they have paid to participate in seminars in the past, they have to pay again to visit them, because they seem to enjoy and benefit from this form of learning.
The next best prospects for the rental or purchase of a mailing list are individuals whose profiles on the profile of your existing customers. For example, you can forecast that is in the same age group, have the same job title or responsibility, the work in the same industry that are in the same income bracket, or even the same list magazines.
Many owners, such as education and Training companies and magazine publishers production, their mailing lists available for rent. To learn that a list of what you are looking for, you can ask the Direct Marketing List Source , published by Standard-Data-Rate and Media Service solutions. There is a huge list of mailing lists available for rent. Visit your local library for a copy of the track. Or contact the organizations directly for a referral to the mailing list manager or list broker.
Jenny Hamby is a Certified guerrilla marketers and direct response copywriter who helps speakers, coaches and consultants seminar fill seats and thus more money from their own seminars and workshops. Their on - and off-line direct marketing campaigns have netted response rates as high as 84 percent - on budgets as small as $ 125 For more free seminar marketing secrets, visit http://www.SeminarPromotionTips.com kenny barney
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